• Nature
  1. Customer Orientation
  2. Marketing Research
  3. Marketing Planning
  4. Integrated Marketing
  5. Systems approach
  6. Customer Satisfaction

 

  • Foundation

 

  • Importance
  1. Product Acceptability
  2. Efficiency in marketing operations
  3. Rational Decision Making and Problem Solving
  4. Sustained growth of the organization
  5. Effective mgmt of environment

 

  • Limitation

Ignores social perspective of business

 

http://www.scribd.com/doc/51867886/10/Modern-Marketing-Concept